What’s their Need?
Ray classifies the data in two major types:
- Network data generated by the Ray devices along with other network devices
- User data generated by end users and things
The enterprises require high performance and reliable networks. This involves finding resource hungry applications, non-compliant end users and rogue clients, among others. The IT practices of the past with manual monitoring and troubleshooting limits the speed and expanse of the modern enterprise. With the vast amounts of network data, Ray sees an opportunity to optimize the network, enhance the security, measure KPI, create automated workflows etc.
The businesses offering customer centric services like retail, hospitality, public services, etc. can benefit vastly from the intelligence offered by the Data Analytics. With the user data, Ray sees an opportunity to increase customer engagement, enable better targeting for enterprises and ISPs to increase revenue, optimize resource usage and planning, etc.