What’s their Need?
The number one priority for customer-facing organizations like Hospitality, Malls, Cafés, Restaurants, Hospitals, Resorts, etc. is to ensure a great customer experience.
The Guest Captive Portal is the primary method used by Enterprises to provide internet to the customers.
However, in most cases, the customers usually accustomed to a great Wi-Fi internet experience in their homes and offices are not satisfied with the sub-par internet provided by the Captive Portals.The need of the day is to provide an intelligent Captive Portal that does the job and quickly gets out of the way. A Captive Portal would be one that is customized for the venue and adds value by providing a tailored experience for the customer by providing rich location-based content, directions, etc., which is the most effective way.
On the other hand, Wi-Fi monetization opportunities for business aids to generate ROI via direct or indirect methods.
Businesses always look for avenues to know more about their target customer, their behaviour, likes and dislikes, habits, etc. to shape their product and service offerings.