Ray App Store

Increasing Lifetime Value

An ecosystem favouring your customers and
your needs reaching out to everyone.

The Apple App Store has 2.2 million apps available for download and there are 2.8 million apps on the Google Play Store. The App store is the biggest draw to the new age ecosystem. The applications give a possibility to infuse new functionality in the hardware increasing the lifetime value and reducing the TCO.

What’s their Need?

Primary Function & the Need of Innovation

The primary function of the Wi-Fi Access Points had been designed to take wired internet and broadcast them as wireless signals to the client devices.
This primary function has been served well so far, but the technological advances in computer, introduction of cloud and AI have been ignored by the networking industry.

Supporting Ray’s needs of innovation are the following factors:

Cost vs. Price of Compute

The Ray Wi-Fi networking hardware is similar to any other hardware when it comes to the basics, the CPU, memory and volatile or permanent storage.

The compute provided by the CPU owing to the Moore’s law has been increasing opening a world of possibilities.

This, while the price of compute has been steadily decreasing.

Unique Position

The wireless access point like Ray usually sits in the network at the Edge and as we like to call, it is the “smallest unit of networking” in an enterprise. Owing to the widespread acceptability, more than 90% of the data indoors flows through Wi-Fi.

The customer’s data in enterprises or homes first hits the Wi-Fi access point and then the switches, gateways, firewalls, SD WAN devices etc.

Ray feels the need to capitalize on this unique position to enable new use cases for the enterprises/homes.


Over and above the “Cost vs. Price of Compute” benefit and the unique position , Ray is also distributed in the network. In a corporate network where there is usually a single firewall, single SD WAN, single Gateway devices, the wireless access points are distributed all across the location.

This distributed computing opportunity is a core to Ray design of application stores.

Difficulties to Achieve the Need

While the need is there and the successful ecosystems exist, there are key challenges why the model of Wi-Fi isn’t open.

Single Vendor

The Wi-Fi access point space, similar to the pre-Android era is driven by a single vendor. The hardware, the base operating system, and the applications (if any) are provided by a single vendor. This creates a very closed ecosystem with no possibility to expand.

Modern Cloud

Most networking products of the day were conceptualized and created at least a decade back. A lot has changed since then. Providing an expandable ecosystem requires immense computer power, intelligence and automation driven by machine learning. All of these are only available on the cloud technologies of the day.

Open API

The base of any open ecosystem is its APIs. The right APIs open the system, integrate, and exchange the data seamlessly and securely. Most systems lack the API ecosystem or are installed in-premise which makes it difficult to integrate without compromising security and ease.

Hardware vs. Software Approach

Wikipedia defines Software-defined networking (SDN) technology as an approach to network management that enables dynamic, programmatically efficient network configuration in order to improve network performance and monitoring, making it more like cloud computing than traditional network management. The focus has shifted from the hardware capabilities but towards that of software.

Trusted by the world's leading companies

The Solution

Operating System, SDK & API

Ray has designed the architecture to emulate a flexible and open operating system rather than a firmware controlling a hardware. Ray provides an SDK to developers to integrate into the access point and the cloud. Developers need not handle the intricacies of Wi-Fi and networking but focus on delivering the targeted functionality. Ray also provides open and rich set of APIs and web-hooks to feed third-party systems. The easy to use and standard RESTful API makes integration a breeze.

Developer Friendly

Along with the robust development platform, Ray provides developers with a matching ecosystem which helps them generate the ROI and create a reach beyond the traditional distribution models.

Security & Privacy

Owing to the customer type and the network location, Ray holds very priceless enterprise data. While apps provide additional functionality, it cannot be at the cost of customer privacy.

Ray ensures stringent compliance when it comes to security and privacy by controlling the app permissions and ensuring all the apps go through rigorous testing and review before they are released in the app store.

Customer Experience

Ray designed the UX to enhance the application discovery and customer experience for the customers. The customers can enable a time limited trial of the application ensuring they can try the features before they purchase. The applications have an open review system to provide feedback to the developers and to help customers make the right choice.

The Benefits

  • Enable new use cases, On Demand!
  • Apps like SD-WAN, VPN, Attendance Management
  • Pre-integrated, Tested & Secure applications
  • Secure Apps developed by Trusted Developers
  • Reduces TCO through Extensibility

Have an ecosystem benefitting your business now & always.

To know more about Ray Access Points’ features, talk to our Sales Team.

Contact Sales